6/30/2023 0 Comments Utopia series netflix![]() ![]() ![]() One concern with more services launching is consumers may feel like that “good deal” they had is vanishing, making them feel entitled to illegally pirate again - this attitude is summed up by Facebook commenters who casually say they’ll just go back to illegal downloading if they’re “made” to pay more. Netflix will release Martin Scorsese film The Irishman later this year. Sign up for our entertainment newsletter to get the weekly What to Watch movies and TV guide every Friday afternoon in your inbox The Telsyte research found streaming subscribers paid on average $30 a month for various services, while only one-third said there was no limit to how many services they would pay for. Stan reported 1.7 million active subscribers today, while Foxtel Now (News Corp, publisher of this website, is majority owner of Foxtel) has 460,000 and Kayo has 380,000. Netflix doesn’t break out region-specific membership numbers outside of the US but have 150 million-plus subscribers globally. Roy Morgan estimated that 14 million Australians have access to some form of streaming or pay TV. Now, according to Telsyte research released this week, 55 per cent of Australian households pay for at least one of 12.3 million subscriptions, with Netflix leading the charge with 4.9 million of them. As a country, we’re not used to directly paying for TV content - our pay TV take-up never rose above 30-something per cent prior to streaming services compared with the US where pay TV penetration hit the high 80s. Netflix’s entrance in this market changed Australians’ consumer behaviour. RELATED: Everything new to streaming in August With the imminent arrival of Apple TV+ and Disney+, as well as the potential incursion of American players Comcast and Warner’s upcoming streaming services, the trend is more silos - equating to more costs - not less.įor some Australians, that means paying more, but for others, such as those Facebook commenters responding to yesterday’s news of Disney+’s Australian launch, it means switching one subscription for another. The myth of the streaming utopia has come undone - if you want it, you have to pay for it, and a lot more than $10. That $10 a month has blown out to $60 a month, which is inching closer to the cost of a traditional pay TV subscription, and it’s brewing resentment in some quarters. Mindhunter is one of Netflix's best TV series If you’ve been hearing great things about and want to watch Mindhunter (Netflix), Succession ( Foxtel Now), Fleabag (Amazon Prime), reruns of Friends (Stan) and your footy team (Kayo), then you’re going to need at least four services. And that’s probably not even going to cover everything you want. Viewers are staring down the barrel of needing to shell out for Netflix, Stan, Amazon Prime Video, Foxtel Now, Disney+ (from November 19), Apple TV+ (before the end of the year), YouTube Premium, Kayo, 10 All Access and more. Streaming is fracturing to a point of frustration for consumers who don’t want to, and don’t think they should have to, pay for more and more services to watch the content they want. While it’s not Netflix’s fault, and the granular details were always more complicated, the streamer’s product set up unrealistic expectations for the average consumer that this was the only model of the future of entertainment - cheap, accessible and all-encompassing.įour years later, and the story is very different. It was the magic bullet to piracy and for viewers who were sick of broadcast TV’s rigid schedule and uninspiring content offerings. You pay your $10 a month and in return you get to stream movies and TV shows to your heart’s content. Some were already accessing the streaming service through backdoor methods, but the mainstream was about to have their minds blown. When Netflix first launched in Australia in early 2015, for local viewers, it was a godsend. ![]()
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